Welcome to Lawn.
This is more than a place; its a state of mind, a shared memory, a space in which to move, or be still, with the freedom to decide for yourself what to do — alone, together, or alone together.
Lawn can be a public space for private pursuits or vice versa. It’s a place to enjoy a conversation, a performance, or a good book. It’s for chasing fireflies, playing games with friends, or just watching the clouds roll past. It’s for recreation. It’s for relaxation. It’s for reconnection.
And just as Lawn has no singular purpose, it similarly has no particular identity. This space may evoke for you a yard, a playground, or a public park. Perhaps it’s the street you grew up on, a stoop, a rooftop, an empty parking lot, or a community garden.
All are invited to enjoy this space— to dream, to play, to hear and share stories, and to create new experiences, as, together, we celebrate this iconic idea.
--David Rockwell and LAB at Rockwell Group